Such hesitancy is prevalent not just in the rural areas but also among the middle-aged and the elderly in the metros and cities who are only technology savvy enough to use WhatsApp and Facebook.
Online shopping is barely in the cart of these people, the reason being lack of trust and technical complexity. Individuals spend almost three hours a day on the internet, mostly messaging, social media networking and watching videos. There are likely to be 900 million active internet users in India by 2025, as higher adoption takes off in rural areas. The e-commerce platform hopes to popularise online shopping among the growing community of internet users in the country. What is Flipkart trying to gain from the launch of Shopsy? The app will allow anybody on social media to become a reseller of products featured on the online marketplace and earn a small commission. Walmart-owned Flipkart has launched Shopsy, an app that will take social commerce to a whole different level.
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